This Is Motorola’s $129, No-Contract Smartphone

Hmmm…

TIME

In technology, one thing is certain: This year’s components will be able to do more, for less money, than their predecessors from last year.

Most major smartphone makers leverage this fact in the same way. They keep the price for new models about the same—around $550 to $750 for a high-end model, not counting any discount for signing a contract—and make them more powerful. But what if a company held the line on power and cut the price instead?

In its brief life as a division of Google, Motorola has been trying that approach. Its Moto X is a pretty serious Android smartphone for $350; the Moto G is a more basic one for $200. Both those prices are without a contract or other strings.

Now the company—which Google has agreed to sell to Lenovo, though the deal isn’t yet done—is filling out its line with the Moto E…

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